How else might we brand our wine bar but with the Ram of Grapes. Since our wine bar is to be named "The Horn" by the client, finding a creative way to brand a horn with some personality was fun. My first iteration was the red one, but due to some feedback I learned that he may look a little like the devil or like he's been skinned alive. I tried to soften him with some color pencil accents, but ultimately decided to do another rendering (thank God I scanned the black line drawing) in a more purplish tone.
The Ram of Grapes is a mythological creature who prances through crops, blessing farmers with rich harvests when they have done great deeds... Okay I made all that up but perhaps this mythological tone can be brought into some of the other branding types for the space.
